Archetype3D — Model Makers Denver
FROM THE SHOP

Trade show display models: a planning checklist

A trade show display model is a physical scale model of a product or piece of equipment, built so your team can show it at a booth when the full-size item can't come. It isn't event staffing; it's an object people can walk up to. Because it has to travel, be set up and be handled again and again, planning matters as much as the model itself. This checklist walks through what to decide.

1. What should visitors understand at the booth?

Start here and let it decide everything else. CWMF's portable silo system model lets its team point out the equipment's arrangement and main features in person.

2. How big can it be?

Consider booth space, table or floor placement and how many people need to see it at once. CWMF's model is 1:20 and about 3.5 feet long; Infleqtion's is a half-scale tabletop piece about half a meter across.

3. How will it travel?

Plan packing from the start. The ATM models for the Carson Group travel in custom cases with their interchangeable parts. The SunPower models come apart and reassemble at each show.

4. Who sets it up, and how often?

A model that goes to many events is packed and set up again and again. Tell us how often it will travel and who will set it up, and we'll design for quick, foolproof assembly.

5. What should it demonstrate?

Removable sides, lighting and cutaways help your team tell the story. On MagTraC, lighting traces signals moving through the ground to a receiving tower.

6. What's the budget?

Each project receives a fixed-cost proposal after we understand its scope. Cost factors include model size and scale, unique components, moving parts, removable sections, lighting, materials and travel cases. We also account for the schedule, shipping and installation where applicable. See what a custom scale model costs.

7. What happens after the show?

The MagTraC model lives in the company's lobby between shows. If a model takes wear on the road, we repair and refurbish it.

8. When is the show?

Tell us your show date at the start, so we can plan the build backward from it. See how long a model takes.

Related: showing large equipment at a trade show and trade show models.

Common questions

What is a trade show display model?

A physical scale or demonstration model of a product or piece of equipment, built for a booth when the real item can't come.

How do trade show models travel?

In custom cases, often with removable or sectional parts designed for repeated packing and setup.

How much does a trade show model cost?

Each project receives a fixed-cost proposal after we understand its scope. Cost factors include model size and scale, unique components, moving parts, removable sections, lighting, materials and travel cases. We also account for the schedule, shipping and installation where applicable.

Have a show coming up?

Tell us what visitors should understand, your booth space and your show date.

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Have a show coming up?

Tell us what visitors should understand and how often the model will travel, and we’ll help you think through scale, details and next steps.

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