When your equipment is too big, heavy or installed to bring to a show, a scale model brings it to the booth instead. Start with the questions your sales team hears most: the answer tells you whether the model needs to show the equipment's size, the arrangement of its parts, or what's hidden inside.
Choose the demonstration
If visitors just need to recognize the equipment, a detailed exterior replica may be enough. If the conversation is about how it works, you need a section that opens or parts that swap. For the Carson Group's ATM models, removable sides and interchangeable screens and panels were the whole point. For Vortisand, the model shows how a filtration system's equipment is arranged.
Remember that it has to travel
We ask early about booth footprint, viewing height and show schedule. CWMF's silo-system model, at 1:20 and about 3.5 feet long, brings a full asphalt plant system to every event; the ATM models travel in custom cases.
Use video for motion
If the point is to see a machine running at full speed, video may do that better. A model is best when people need to understand where components sit, or point to a part while asking a question. Many booths use both.
See the trade show planning checklist and trade show models.
Common questions
How do you show large equipment at a trade show?
With a scale model that brings the equipment's size, layout or internal parts to the booth, often with removable panels, cutaways or lighting.
What scale should a trade show equipment model be?
It depends on the equipment and booth. Our CWMF model is 1:20; our Infleqtion model is 1:2.
Should I use a model or a video?
Use video to show motion and a model to show layout and components people want to point to. They work well together.