Choose the demonstration
If visitors just need to recognize the equipment, a detailed exterior replica may be enough. If the conversation is about how it works, you need a section that opens or parts that swap. For the Carson Group's ATM models, removable sides and interchangeable screens and panels were the whole point. For Vortisand, the model shows how a filtration system's equipment is arranged.
Remember that it has to travel
We ask early about booth footprint, viewing height and show schedule. CWMF's silo-system model, at 1:20 and about 3.5 feet long, brings a full asphalt plant system to every event; the ATM models travel in custom cases.
Use video for motion
If the point is to see a machine running at full speed, video may do that better. A model is best when people need to understand where components sit, or point to a part while asking a question. Many booths use both.
See the trade show planning checklist and trade show models.
Common questions
How do you show large equipment at a trade show?
With a scale model that brings the equipment's size, layout or internal parts to the booth, often with removable panels, cutaways or lighting.
What scale should a trade show equipment model be?
It depends on the equipment and booth. Our CWMF model is 1:20; our Infleqtion model is 1:2.
Should I use a model or a video?
Use video to show motion and a model to show layout and components people want to point to. They work well together.