The Coloradan

A centerpiece for sales conversations

We built the 30 × 70 inch model at 1 inch = 8 feet and delivered it to the sales center, where staff use it to answer questions while buyers walk around it. Visitors can look closely at one part of the building, step back to see the whole and return to specific areas as questions come up.

The sales-center setting calls for both an overall impression and a closer architectural view. At the model’s scale, one inch represents eight feet of the building. Its elongated display footprint gives visitors room to examine the architecture along its length. The physical building remains the shared reference as a sales conversation moves from the development as a whole to a particular part.