Scientific drilling needed to demonstrate their complex system for drilling for oil. Archetype 3D was hired to design and build a display model to demonstrate this system. The problem was how to represent radio waves travelling from an underground drill bit to a receiving tower. Their drill system sends signals into the surrounding ground to determine if there is another pipe in the way. They can then re-direct the drill bit to travel around the obstacle. To show this and other features of their system Archetype 3d designed an out of scale demonstration model to show off these features. This circular model has events shown on all sides. They include the by-pass system and ocean drilling systems. Earth striations will represented with numerous drill systems travelling through. The lighting was created to show movement through the earth and signals being sent to a central tower.

Each element of this model was carefully designed and approved by the client so that the sales team could use it to sell at least five different product types within the same model. The model has traveled to numerous trade shows throughout the US and when not travelling it sits in the Scientific Drilling lobby to attract visitors and explain their systems to local clients.

Making complex systems easy to understand is one of the best uses for a physical model at a trade show. Your model should attract customers from across the room and once you have them at your booth, the model needs to clearly demonstrate you products so that they can relate to the model and your product quickly and understand why they should buy right now. Allow your sales team a easy way to show off your product, have your demonstration model built by Archetype 3D.