archetype3d.com

A client recently commented that maybe physical models are being replaced by virtual worlds. The truth is that 3D model making is enhanced by computer graphics (CG) and physical models provide a completely different and unique experience from computer images.

COMPUTER GRAPHICS: Film shown on a screen that can be sent over the Internet and great for showing details and specific information, if it is done well.

PHYSICAL MODELS: An architectural display, showing scale and depth, offering the opportunity to have people come to see it.  A great tool for the real estate developer’s sales office, to aid with client questions about what the finished project will be, by showing a vast amount of useful information to scale and at once.

Bachelor Gultch Colorado

The physical model experience is more museum-like, in its grandness, and yet personal, offering a sense of closeness, while showing features and the complete picture, in one view.

A sales office can put up TV screens and show animations, but it is hard to gather 10 people around it, talk to them, and show everyone what they want to see simultaneously. No matter how cool the animation, it is still 2D pictures showing one view at a time.

In a sales office the physical model will generate the most amount of attention and can answer 10 people’s most immediate questions. If someone is trying to see the relationship between their unit and the pool, (or the garden, or the golf course) you might be able to find it on the 3D graphic, but it is always right there on the model so that the question is often answered before it is asked.

Landmark Tower - Interactive with CG

The ideal sales center uses a dramatic 3d model as a center piece and enhances the experience with just the right amount of computer illustrations and fly-through images to give a full understanding of the project. Any complete sales office will also use printed brochures, illustrations, material samples, and a welcoming environment. It takes a lot of tools to make a client comfortable enough to buy something that will not be developed for months.

Archetype 3D enjoys presenting our architectural scale models along side CG and other marketing materials.  The combination of computer graphics and 3D models enhance the experience, while offering a level of comfort, to the buyers.

I would love to hear from sales people about how they use models and graphics differently to create the sale. Feel free to post a comment below or contact me directly.

Wow, my Hawthorne tree out front has a few yellow leaves on it. It is getting close to the time to watch the Elk bugling and rutting in Rocky Mountain National Park. The local stores have isles of costumes and scary decorations. It must be fall and time to start marketing to the passionate skiing community. I am amazed at the fervor and dedication some people express about skiing.

The first year I came to Colorado I hiked up to St Mary’s Glacier in the middle of July. I was shocked to see hikers, carrying skis, coming down the trail. When I got to the glacier in 80 degree weather, I watched people herringbone up the snow for half an hour in order to experience about 30 seconds of heart jumping skiing.

Passionate skiers going to winter resorts are still going to want to see marketing models this year. I recommend that 3D model requests get sent in as early as possible. I look forward to hearing from our stalwart clients and I am excited about the possibility of attracting some new resort communities to our architectural scale models.

Any resort developers and sales people please comment and let me know how the season is shaping up. There is good news in some sectors and it would be great to hear if you are seeing some heated up activity on the horizon.

Also, if you have any fun ski related stories to share, either contact us or use the comment section at the bottom of this post!  We’d love to trade stories with you.

Below are just a few samples of 3D models we have created for ski resort developers:

It is sad to realize your limitations. Recently I’ve been seeing my limitation in tennis when I can’t get past the semi-finals in a tournament. In model making my limitation is time. My clients are under a deadline and I am working within their framework to get a project out. Most of our complex architectural scale models take four to six weeks to complete. I have never had the client or the passion to take thirty years to build a model. Here is a 3D model worth mentioning:

Alec Garrard’s masterpiece – the model of Herod’s Temple.

To see more images and read the story about how this retired farmer built this magnificent project, click here to the slide show about Alec Garrard’s model of Herod’s Temple.

Alec hand-baked every tile and stone before adding them to his diorama. My 3D models might look like stone construction but they certainly aren’t built stone by stone. We created a representative three dimensional Mayan temple once for Disney’s Coronado Springs resort but we cheated on the individual stones and we completed the model in five weeks.

The passion for creating unique things is what brought me to model making in the first place. I love to see others who are willing to spend their lives working towards their passions. If you find unique characters like Alec Garrard please let me know (you can comment below or contact me directly). These are the people who make this world an interesting place to live.

Build a highway and they will come? Usually the problem is that they are already here and there isn’t enough room for all of them. How do you tell people that you have to disrupt their commute while you make the Highway better then ever? Milwaukee has faced this problem for years and hired us to help solve it. When bad news has to be delivered, good communication is the answer. As our client Jeff Bauer with CH2M Hill says “The models will be taken to many public informational meetings over the next several years. The models are excellent tools to help everyone better understand what the proposed roadways will look like when the projects are complete.”

Models of highways and roads are the best way to show the inevitable and to give the public the information they crave. Milwaukee is updating several sections of their highway system and we are currently working on the fourth model showing the improvement being made. Now with the economic stimulus, many roads are being built or improved. Because changes are happening so fast it is critical that planning and communication keep up with the pace of change.

Craig Matin – President – Archetype 3D

Does anyone still make kit models? I built so many as a child but I was always wondering who made these cool parts that fit together so nicely. So now I am a 3D model maker which I describe as “Building the kit – and then assembling it”. So here are some of the kit elements of our current project the Vail Ritz Carlton Resort Model. Realize of course that I personally had little to do with making this model. Mike Johnson and Lydia Brown are my key managers / model makers  and Micheal Steinkoenig and Austin Hein did much of the construction. I just take the credit.

[View with PicLens]

Craig Martin – President of Archetype 3D

Laser cutters and 3D printers along with computers and specific software are now the tools of the modern model maker. When I was in school building models for stage sets that I designed, it was all about Exacto Knives, illustration board and bass wood. I developed a blister on my index finger and later had to build myself a splint to protect my knuckle against hyperextension when cutting through tough material. Now I draw the shape in Illustrator or CAD and send it to the laser to be cut from acrylic. My models back then looked great when finished but the process was much different. We still use Exacto Knives, bass wood and even illustration board on occasion but the process is unrecognizable from my college days. There is no point to this except to say “Good Luck” to all the students in studio classes right now. Here are a few images of my first college models. We all have to start somewhere; remember to take and keep pictures of ALL your work.

model for the play "Street Scene"

The white models are for a Tennessee Williams and Noel Coward plays

Craig Martin - President - Archetype 3D

I’ve been making models of buildings for a long time but had little experience in moving into actual new construction until now. Moving into a building that doesn’t yet exist has distinct advantages, the most obvious being that we were able to design our space to be a model shop instead of modifying an existing space. Although I got a full set of plans from the architect, electrician, engineer, and lighting consultant, this place is still full of surprises. One of these surprises is a series of small mysterious buttons placed on several walls in key locations. The electrician explained that they are to turn the lights back on after the timer shuts them off. I come to find out that the city of Louisville, Colorado, in an attempt to be green, plays the role of the Dad who yells at his kids “Don’t leave the lights on. What, do you think, that I am made of non-renewable energy?” The timer is programmed to shut off the lights after all employees leave the building. The guys who thought this up obviously never worked in a model shop. Employees have been known to work at all hours and even though I do my best to keep my people on a regular schedule, things come up that require late night model making. The electrician explained that if people are working late and the lights go out you just hit one of these mysterious buttons and you will get a couple of more hours of light. “Great” I said. “Does the timer also cut the power to the table saw, band saw and joiner?” “No”. “Huh, so I am risking cutting off a finger in the middle of the night because the lights go out while we are working?”

We never set the timer. This means I have the difficult task of telling my employees “would the last person out of the building please turn out the lights?” I know it is a huge task and honestly not every employee I have ever hired is up for the responsibility. But I don’t allow power tool use unless there is more than one person in the shop. Hopefully one of them would have the sense to turn off the lights before locking up. If they don’t? Oh well, that at least is an acceptable risk.