Posted by craig in three dimensional , physical models , model making , model design , model , marketing model , landscaping , environment model , diorama , construction , building , architectural scale models , architectural models , architects , Archetype 3D , acrylic models , 3D models , 3d model
A complex model with many elements
I have been asked to build a model of a large and complex development. The developer wants to show the many ecological and sustainable features of this site as well as the the attention to detail they are building into each unit. They put together a list of the important elements that they want to demonstrate and it became quite obvious to me that showing everything in one model would be impossible.
Use an interactive site model to show the overview
The site model is essential to demonstrate to your clients the relationship between points of interest. Lakes, parks, trails and schools all have different value to different residents. To find the perfect location for your family to live is a simple task when using a well designed site model. This community represented in our site model here is a great example. The model has a color coded legend to help clients locate the most important features of the development. Lighting effect include fiber optics, LED's, and area lights illuminate the selling points and give the client an interactive experience. The many buttons allow the user to explore the development at their leisure and helps to truly engage them in choosing their home site.
Use small detail models to highlight selling points
This development had so many great sales elements that we couldn't show them all in one model. The solution was to build four small models that each detailed unique features of the development. These inexpensive detailed models were placed within the reader rails on each side to the site model. One represented the lake system with its nature trails and wildlife, all with an easy walk from the development.
A second Detailed model demonstrated the residential neighborhood and showed off the architecture and living environment.
Since one of the important selling points of this development was it's concern for the environment we created a detailed model to show how water was used and recycled. The many elements of this scaled environmental model were clearly labeled to guide the buyer through many of the built in characteristics that normally they would never notice.
The final featured model represented the family friendly nature of this development. We created a scaled environment showing children and parents enjoying a day at the park. The gazebo, Dog run, picnic area and playground were represented on this small model in an entertaining way.
Let the scale of the model highlight your best ideas
This extremely successful display sold the quality of the development and the care given to the design. We could not show all the fabulous features in one model so we built five. Each one clearly demonstrating different and impressive details of the overall design. The lesson here is that one model cannot always show everything, but even with a limited space, a creative model maker can design a marketing display that your sales team will be proud to use.